Foreword

Let's get one thing out of the way first. This is an excellent book.

If you are standing in a bookstore scanning this Foreword, rush to the checkout counter and buy it right away. You are not going to regret it. I promise.

If you have already purchased this book and are just starting to read it, then let me assure you that you are in for a delightful treat. How often do you hear that about a book about numbers?

I am thrilled that Brian has updated Advanced Web Metrics. That's because the core reason I personally love the Web, and I do looove the Web, is that it is in a constant state of evolution. It stands to reason then that key web analytics solutions like Google Analytics also evolve.

In just the last year Google Analytics has released ...

Get Advanced Web Metrics with Google Analytics™, Second Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.