Praise for Advanced Web Metrics with Google Analytics, Second Edition
Web analytics has become an essential part of every online marketer's toolkit. But you can't just rely on the flood of data alone—you need to interpret it, and in many cases, fine-tune reports to accurately reflect your own goals and objectives. The second edition of Brian Clifton's Advanced Web Metrics with Google Analytics is a comprehensive roadmap to helping you get the most from your metrics—an indispensable guide to helping you take your online marketing campaigns to the next level.
The field of web analytics has evolved very quickly both in terms of the tools as well as best practices. Fortunately, Brian Clifton has ...
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