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Advanced Technologies Management for Retailing

Book Description

The application of advanced technologies to point of sale systems is a promising and relatively unexplored field of study, in particular when considering the introduction of digital content and technologies allowing consumers to interact with products in new ways. Many e-retailers already exploit the opportunities offered by interactive technologies, such as 3D virtual models, in order to enhance consumers shopping experience. Their use in stores, however, is still limited. The development and use of new shopping assistants for supporting and influencing consumers during their shopping experience plays a key role for both retailers and researchers.Advanced Technologies Management for Retailing: Frameworks and Cases contributes to our understanding of applications of new technologies and their impact on the design and development of point of sale systems and on consumers’ behavior. This volume covers a large range of topics that contribute to understanding consumers’ behavior in new computer-aided retailing environments, and how this influences buying behavior while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Editorial Advisory Board and List of Reviewers
    1. EDITORIAL ADVISORY BOARD
    2. LIST OF REVIEWERS
  5. Foreword
  6. Preface
    1. THE OBJECTIVES OF THIS BOOK
    2. THE TARGET AUDIENCE
    3. THE VALUE OF THIS BOOK
  7. Section 1: Advances in Technologies Management for Retailing
    1. Chapter 1: Point-of-Sale Technologies at Retail Stores
      1. ABSTRACT
      2. INTRODUCTION
      3. CONCEPTUAL FRAMEWORK
      4. BACKGROUND, ISSUES, AND PROBLEMS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION AND SUMMARY
    2. Chapter 2: The Evolution Tornado Retail
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE CHAPTER
      5. CONCLUSION
    3. Chapter 3: Modeling Shopper Responses to Retail Digital Signage
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. METHOD
      5. RESULTS
      6. LIMITATIONS AND FUTURE RESEARCH DIRECTIONS
      7. SOLUTIONS, RECOMMENDATIONS AND CONCLUSIONS
    4. Chapter 4: The design of an advanced Virtual Shopping Assistant for improving Consumer Experience
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL BACKGROUND
      4. A PRACTICE-BASED APPROACH TO THE DESIGN OF A VSA
      5. THE DESIGN OF VSA: TECHNOLOGICAL AND HUMAN FEATURES
      6. USAGE SCENARIO
      7. IMPLICATIONS FOR MARKETING
      8. CONCLUSION
    5. Chapter 5: Information and Communication Technologies in Marketing Channels
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL BACKGROUND
      4. METHOD
      5. ICT USE IN MARKETING CHANNELS
      6. ICT ASSESSMENT IN MARKETING CHANNELS
      7. CONCLUSION
      8. MANAGERIAL IMPLICATIONS
      9. FURTHER RESEARCH DEVELOPMENTS
    6. Chapter 6: International Fashion Retailing from an Enterprise Architecture Perspective
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THE ENDEAVOUR TO GROW INTERNATIONALLY: A CASE
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
  8. Section 2: Digital Contents Management for Technology-Based Retailing
    1. Chapter 7: Frameworks for a Consumer’s Group Knowledge Representation
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. CONSUMER’S GROUP KNOWLEDGE REPRESENTATION
      5. CONSUMER’S GROUP DECISION MAKING PROCESS
      6. THE ROLE OF ADVANCED TECHNOLOGIES IN OUR REPRESENTATION: SOME SCIENTIFIC ENQUIRIES
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
    2. Chapter 8: Internet Management for Communication-Distribution Interaction as a Means to Maximize Customer Consumption Experience
      1. ABSTRACT
      2. INTRODUCTION
      3. 1. THE COMMUNICATION AND DISTRIBUTION CHAIN IN TOURISM
      4. 2. THE PROMO DISTRIBUTION CHAIN AND THE ROLE OF THE INTERNET AS A “POINT OF SYNERGY”
      5. 3. RELATIONSHIP MARKETING AND INTERNET TO ATTRACT E-CUSTOMERS
      6. 4. CIRCLE OF “ATTRACTIVENESS- CUSTOMER SATISFACTION- BUSINESS VALUE”
      7. 5. INTERNET TOOLS FOR COMMUNICATION-DISTRIBUTION INTERACTION TO MAXIMIZE CUSTOMER CONSUMPTION EXPERIENCES
      8. 6. SOLUTIONS AND RECOMMENDATIONS
      9. 7. CASE STUDY “BRAVOFLY” 2
      10. 8. FUTURE RESEARCH DIRECTIONS
      11. CONCLUSION
    3. Chapter 9: Customer Intelligence as the Powerful Means for Turning Information into Profit
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL BACKGROUND
      4. THE ROLE OF TECHNOLOGY
      5. SHORTCOMINGS
      6. RESEARCH METHOD
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
    4. Chapter 10: Give to Get
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL BACKGROUND
      4. TRUST AND COMPENSATION: LITERATURE REVIEW AND HYPOTHESIS DEVELOPMENT
      5. STUDY 1
      6. STUDY 2
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
    5. Chapter 11: You Never Get a Second Chance to Make a First Impression
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THE MENTAL MODELS OF AN ONLINE SHOP
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
  9. Section 3: Impact of Advanced Technologies on Consumer Behaviour
    1. Chapter 12: Recommendations to Buy in Online Retailing and Their Acceptance
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND: RECOMMENDATIONS TO BUY IN ONLINE RETAILING
      4. MAIN FOCUS: HOW TO MEASURE ACCEPTANCE FOR RECOMMENDATIONS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
    2. Chapter 13: From User Cognition to User Interaction Modalities in Consumer Behaviour
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL BACKGROUND
      4. COGNITIVE AND AFFECTIVE RESPONSES IN VIRTUAL SYSTEMS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
    3. Chapter 14: Mobile Purchase Decision Support Systems for In-Store Shopping Environments
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. RESEARCH MODEL
      5. METHOD
      6. DISCUSSION
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
    4. Chapter 15: Customer Acceptance of a New Interactive Information Terminal in Grocery Retailing
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL BACKGROUND
      4. HYPOTHESES
      5. RESEARCH METHOD AND SAMPLE
      6. RESULTS
      7. DISCUSSION
      8. LIMITATIONS AND RESEARCH DIRECTIONS
      9. APPENDIX
    5. Chapter 16: Factors Affecting WiFi Use Intention
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND: BENEFITS AND THREATS
      4. CONSUMER BEHAVIOR
      5. USER ACCEPTANCE RESEARCH
      6. DATA COLLECTION METHOD
      7. CONCLUSION
  10. Compilation of References
  11. About the Contributors