Index
A
AddThis widget, 213
Advertising and promotion
budget, 66
campaign, 73
combatting social media fatigue, 70
disadvantages, 72
earned media, 72
Facebook, 74
fan-driving schemes, 73
goals and tests
disproportion, 68
measure results, 70
media buyers, 67
social media sites, 68
landscape offers, 72
operations, 73
social placement and money pits
commercial impressions, 65
encourage, 65
guidelines, 66
marketers, 66
recommendations, 65
ROAS, 65
strangers, 66
traditional advertising, 66
suspicion, 73
Twitter, 73
AIDS-fighting charity (RED), 62
American Express
businesses, 197
innovative programs, 196
introduction, 196
Membership Effect, 198
Art ...
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