Task ChecklistA To-Do List to Launch or Relaunch a Successful Program
Successful social media programs stand at the junction of marketing, promotions, public relations, customer service, and CRM—with a healthy dose of technology, finance, and legal compliance thrown in. Here’s a checklist to help ensure you’re covering all the bases.
Planning
- Obtain brand or domain: Facebook.com/yourname
- Obtain brand or domain: Twitter.com/yourname
- Obtain brand or domain on secondary platforms
- Social media mission statement
- Social media business plan
- Policy document for social media representatives
- Budget
Operations
- Interview and hire key social media staffers ...
Get Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
