Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program

Acknowledgments

I’d like to thank all the businesses whose stories and experiences helped shape this book

Thanks to Michael McHale at Subaru of America, and Chris Boudreaux of Accenture, for sharing their insights with me in interviews My writing also benefited from best practices learned from Select Design, Gary Vayverchuck and the team at VaynerMedia, Shama Khabani of Marketing Zen Group, Ted Wright of Fizz Marketing, Seth Godin, and the Zappos Insights crew

Thanks to Leslie Kennedy and Tina Rubio at Facebook for keeping us dialed into new developments, and getting me that coveted invite to a Facebook Hack Thanks too, to Fred Tietze, Amanda Swan, and Myra Sack at Extole for helping us navigate refer-a-friend campaigns, and OpenGraph sharing ...