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Advanced Project Portfolio Management and the PMO: Multiplying ROI at Warp Speed by Steve Rollins, Gerald Kendall

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THE RIGHTMARKETINGPROJECTS

THE PROJECT BIAS OF MOST ORGANIZATIONS

When we look at the project portfolios of most companies, we witness a strong bias toward projects that address the internals of the organization as opposed to the rest of the supply chain. It is as if the attitude of many executives is “Improve everywhere!” The problem is that organizations do not have unlimited resources.

We call this a bias because for many organizations their constraint is in the market, not in internal capacity. Further, many of the internal improvement projects will have little or no impact on addressing the market constraint. In other words, for many ...

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