THE 4 × 4 APPROACHTO STRATEGICPLANNING
There are several major obstacles which block executives from defining and implementing a good strategic plan:
Executives do not speak the same language. Executives are usually experts or very experienced in a few, but not all, functional areas. They often see themselves being challenged with problems caused by other functional areas. Therefore, executives view the company through the eyes of their functional responsibilities and with a narrow understanding and empathy for other functional areas.
CEOs often hold individual functional areas accountable by allocating pieces of overall goals to each functional ...