FOREWORD
We've all sat through them—stultifying corporate presentations marked by endless bullets, irrelevant detail, and plenty of not-so-discrete BlackBerry scrolling among the audience members. Poking fun at presentations is as cliché as joking about airline food.
Because of my company's business model and my specific role, I am unusually attuned to the importance of presentation quality. My company, the Corporate Executive Board (CEB), forms memberships of senior executives (e.g., Chief Finance Officers, Chief Marketing Officers, Chief Human Resources Officers), identifies their collective problems, and searches the network for innovative solutions. We then teach these insights back to the network through a variety of channels, often through ...
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