References

Andrew V. Abela (2006). "Achieve Impact Through Persuasive Presentation Design." Competitive Intelligence, 9(6), 20–22.

Mike Allen. (1998). "Comparing the Persuasive Effectiveness of One- and Two-Sided Messages." In Mike Allen and Raymond W. Preiss (Eds.), Persuasion: Advances Through Meta-Analysis. Cresskill, NJ: Hampton Press.

Elizabeth Dreike Almer, Jill R. Hopper, and Steven E. Kaplan. (2003). "A Research Tool to Increase Attention to Experimental Materials: Manipulating Presentation Format." Journal of Business and Psychology, 17(3), 405.

Tim Ambler. (2003). Marketing and the Bottom Line (2nd ed.). London: FT Prentice Hall.

Scott Armstrong. (2008). Persuasive Advertising: An Evidence-Based Approach for Developing Advertisements. New ...

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