CHAPTER  16

Summary and Conclusion

We’ve gone through some key points that will help you enhance your negotiation skills. We’ve defined negotiation and looked at the alternative strategies for conflict resolution. We have explored the philosophical points that allow you to create your own personal mantras for engagement in “win-win” negotiation. You are now familiar with the five phases of every negotiation, and you have the ten golden rules providing guidance for your next deal. We’ve emphasized the critical importance of planning and gone through the RDC ten-point plan, and out of this we’ve expanded on the jellyfish analogy so you can make flexible and intelligent proposals. You now know about the “negotiation bow tie” that can help you to ...

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