About the Author

John Hearty is a consultant in digital industries with substantial expertise in data science and infrastructure engineering. Having started out in mobile gaming, he was drawn to the challenge of AAA console analytics.

Keen to start putting advanced machine learning techniques into practice, he signed on with Microsoft to develop player modelling capabilities and big data infrastructure at an Xbox studio. His team made significant strides in engineering and data science that were replicated across Microsoft Studios. Some of the more rewarding initiatives he led included player skill modelling in asymmetrical games, and the creation of player segmentation models for individualized game experiences.

Eventually John struck out on ...

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