Praise for Advanced Google AdWords
Most books about search advertising show you how to do it. In Advanced Google AdWords, paid search expert Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability. I’d advise buying more than one copy of this book because you’ll wear one out from constant use.
—Chris Sherman, Executive Editor, Search Engine Land
The thing that differentiates this book from other AdWords guides is that it takes you inside the mind of a successful paid ...
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