Before You Create Your Account
It is easy with AdWords to start choosing keywords and writing ad copy, but do not start by getting caught up in the details. The time you spend doing keyword research can be wasted if you do not first lay out a plan based on your AdWords goals.
Follow this list of items you need to accomplish before working within your AdWords account.
List Your Marketing Goals The first step in creating a successful AdWords account is to determine your marketing goals. Goals are the reasons why you are advertising. If you do not have goals, it is impossible to tell if you are reaching your goals or wasting money. For a full recap of setting goals, please see “Setting Your Marketing Goals” in Chapter 13.
Always be as specific as ...
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