Best Practices for Testing Techniques That Will Increase Profits
Testing ad copy and landing pages is essential to maximize the potential of your AdWords account. The most important thing with testing is to just start doing it. It is not difficult to test. Search behavior changes over time. Your competition will be changing their ads, landing pages, and offers. If you do not test ad copy and landing pages, you will never realize the full potential of your AdWords account or website.
By following the instructions in this chapter, you will be able to create both ad copy and landing page tests that will increase your profits and show you which of your marketing elements resonate best with your customers.
- When testing, make sure your campaign is ...
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