How to Test Ad Copy to Increase Conversions
There are two main ways to test ads: the unique approach and the methodical approach.
Unique Approach With the unique approach, you will write a few different ad types. For example, you may write one ad with prices, another that uses testimonials, and a third that answers a question. When you use this method, each ad will have completely different components than the other ads you are testing. This is a good place to start to determine which type of ad resonates best with your customers.
With this approach, it is also useful to look and see what types of ads your competitors are using, and then test out both their ad type and a completely different one. This will let you see how consumers in your industry ...
Get Advanced Google AdWords™ now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
