Testing Is Essential to Increasing Profits
Throughout this book, we have discussed best practices for researching keywords, writing ads, and designing landing pages. But what if you have two or more ideas that seem like they could be successful? That is where testing comes into play. You can test out your ideas to see which ones lead to higher profits.
Testing is a crucial part of account optimization. Once you have created your AdWords account, it will start to accumulate metrics that will show you how successful your account currently is. These metrics can be improved over time by testing various ads and landing pages.
It is easy to impose your own will and designs when writing ads and creating landing pages. However, you are not your target ...
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