Best Practices for Account Organization Strategies
Google AdWords gives you a tremendous amount of control in determining the conditions in which your ad is eligible for the auction. You have control over:
- Keyword
- Negative keyword
- Match type
- Geography
- Time of day
- Day of the week
- Desired position
- Google search
- Search partners
- General content network
- Specific placement in content
- Specific placement if the article contains your keywords
- Bidding type (budget optimizer, maximum CPC, conversion optimizer, CPM)
There are so many options that it can become overwhelming when you are trying to figure out all the combinations, where you would like your ad to be displayed, and how much you want to pay for each of those clicks or impressions. To ensure ...
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