Best Practices for Using the AdWords Editor
Whenever you are hesitant to start working on your AdWords account because of the front-end interface, it is time to use the AdWords Editor.
While there are a few features that are available within the AdWords interface that are not in the editor, they are generally settings that are not commonly used, such as demographic bidding or custom radius targeting. In addition, they are usually features that are not changed often; hence, they are not always necessary to have in the editor.
- Your view in the editor is determined by settings. To get started, use the left navigation column to select the amount of data you want to view (account, campaign, or specific ad group), and the middle horizontal bar to ...
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