How to Write Effective Content Ads
Writing ads for the content network is different from writing search ads. With search ads, someone has conducted an actual search, which shows they are aware of the product and service. The fact that a searcher has conducted a search means they are somewhere in the buying funnel.
When reaching individuals with the content network, many users may not be in the buying funnel at all. Your ads are shown based on the article’s contents, not the user’s intent of actively seeking information. Therefore, you should be writing content ads to reach users who are not in the buying funnel so that they will enter your buying funnel.
While some people who are in the buying funnel will see your content ads, they are often ...
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