Creating Scenarios to Understand and Reach Your Targeted Audience
Using discovery, placement, and potentially demographic campaigns will lead to a scenario where you can start to control and refine your targeting based on returns. However, if you have a smaller budget, or you only want to reach a very specific user, having a general content campaign might not be cost effective or possible for you.
If you have a smaller budget, starting with placements, determining what type of placements are doing well for you (news, social, forums, etc.) and then finding additional placements that meet that criteria can help you grow your content advertising in a more returns-oriented environment.
As we start to layer on more targeting options, it can start ...
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