Placement Targeting: Choosing Which Content Sites Display Your Ads
The content network contains a vast number of websites where your ad can be shown. Automatic placements are useful for finding websites that are sending you excellent traffic and maximizing your ad’s exposure. With managed placements (often called placement targeting), you can choose which websites you want to display your ads. If you only use placement targeting, your ads will only be shown on sites that you approve.
There are ways of using a combination of both automatic and managed placements to maximize your exposure that will be discussed in Chapter 10.
With placement targeting, you do not need to choose any keywords. Since you are explicitly informing Google where you want ...
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