Learning How the Content Network Is Performing for You
Once you have created a content campaign, Google will start to show your ads across the content network. As the AdWords content network reaches approximately three-fourths of all Internet users, your ads can be placed on a multitude of different sites.
While the first step in successful content campaigns is account organization, the second step is measuring what types of sites and categories are sending you traffic so you can refine where your ads are shown.
In this section, we are going to assume that you are using the Google AdWords conversion tracker (a system of tracking conversions in your AdWords account that will be discussed in depth in Chapter 13).
Understanding the Placement Report ...
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