Best Practices for Employing Image, Video, and Mobile Ads
Image and rich media ads allow you to target the content network in new and interesting ways. These ads usually have response rates higher than you can receive from text ads. However, mobile users and the content network can be tricky to effectively target and reach your goals.
- When utilizing mobile ads, always consider if the searcher has different needs than when they are on a desktop so that you send the searcher to the proper place on your website.
- Watch your iPhone usage statistics in Google Analytics to determine if you need to create a mobile website for your current users.
- If you want to reach all mobile users regardless of their mobile browser type, you need to utilize mobile ...
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