Quality Score FAQs
There are a handful of questions that always present themselves when quality score is being discussed.
What Happens if a Keyword or Ad Is Paused or Deleted? When a keyword or ad copy is paused or deleted, it does not accrue impressions. If no data is being collected, this ad copy or keyword does not currently affect your quality score.
Can I Save this Keyword? If you have a keyword that has not done well for you, but you believe in it and want to run it, then, yes, you can save it. Most recent history matters more than all-time history. If you have a problem keyword, do this:
1. Delete it everywhere in your account. This will help you isolate its appearance.
2. Create a new ad group with just that keyword.
3. Write a few highly ...
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