What to Do if Your Quality Score Drops
There will be times when your quality score may suddenly drop. In these cases, there are some steps to follow to find the problem and try to fix it.
The very first step is to look at the quality score pop-up (refer back to Figure 7-3) to see if Google will let you know what the problem is. However, the problem will not always be listed.
A good corporate practice is to make sure your company has a communication system between your IT and marketing departments. It’s possible that IT has launched a new version of the website and has broken your URLs. In this case, you are sending traffic to error pages. If you also have an SEO (search engine optimization) department, then make sure there is communication with ...
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