Understanding the Content Network Quality Score
The content network will be analyzed in Chapter 9, but there is one detail about the content network that you must understand when you are examining quality score. For the content network, Google examines all the keywords within an ad group to determine the ad group’s theme. Google then tries to show your ad based upon that particular theme.
For instance, if you are reading an article on the New York Times website about airline travel, you will see a list of travel-based ads that are marked “Ads by Google.” These ads are served based on the article’s content and are not triggered by a user conducting a search.
This means there are two considerations when you are thinking about your content quality ...
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