Estimating Your First Page Bid
The first page bid is an approximation of what you need to bid for your ad to be shown on page 1. If your bid is below this number, your ad will rarely be shown on page 1. If your bid is above this number, your ad will usually be shown on page 1.
This approximation is based on the exact match version of the keyword. You may find that phrase match and especially broad match may be shown in much higher or lower positions than the exact match version. The search query report, discussed in Chapter 16, will give you insight into these broad and phrase match keywords. The first page bid is more accurate when your campaign is set to only show in one country.
Due to each region having different advertisers, each with their ...
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