Best Practices for Advanced Optimization Techniques
The first step to any pay-per-click campaign is to send traffic to your website by bidding on relevant keywords. There will be many times when you want to increase the traffic your website receives. In those cases, these practices can help bring more visitors from the search engine to your site.
- The impression share report will help you identify why your ad is not being shown, and then you can take action to improve the situation:
- If you are already hitting your daily budget, then either raising your budget or lowering your maximum CPCs can increase the number of clicks you receive without adding new keywords.
- If you are not reaching your daily budget, and you have a high impression share, ...
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