Optimizing for Conversions
Instead of focusing on traffic, you could put your efforts into increasing conversion rates. These two optimization techniques are generally at odds with each other. With traffic, you are looking to entice someone to come to your website regardless of their intent. When trying to increase conversion rates, you are only trying to bring people to your website who may perform some action.
A 100 percent conversion rate is not useful with one visitor a month. Conversely, a million visitors a day with zero conversions is a quick way to go out of business. Therefore, you generally want to use a combination of both conversion and traffic optimization when fully optimizing your AdWords campaign.
There are two aspects of increasing ...
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