Best Practices for Landing Pages
Devising the right landing pages is a crucial technique for converting searchers into buyers. A misstep here can send potential customers back to square one or to rival sites. The following are some crucial issues that you must address to enhance your potential for success:
- Make sure that your landing page answers the searcher’s questions—not the search query itself, but the searcher’s need to know whether your site can fulfill their needs.
- Craft the destination URL to comply with Google’s editorial policy and to add additional tracking information that you can utilize to see how AdWords visitors navigate and convert on your website.
- Send the user to a page on your site that is the furthest logical page within ...
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