Does Your Landing Page Answer the Searcher’s Question??
You advertised on a keyword. Your ad copy was compelling enough for someone to click on it. You paid for a click, you received a visitor. Now it’s time for your website to convert that visitor into a customer.
The term landing page is industry jargon for the first page of your site someone visits after clicking on an ad. It might not be the home page of your website. It could be any page within your site or a page built specifically for your ad campaign.
Often, the only information the searcher has about your website is what was contained in your ad copy. A searcher only has a maximum of 130 characters of knowledge about what they are about to find after the click. Most searchers will only ...
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