Advanced Google AdWords™

Best Practices for Writing Compelling Ads

Writing, refining, and testing ad copy is an ongoing process that can lead to higher CTRs, higher conversion rates, and ultimately higher profits for your company. Below is a checklist of items to continuously keep in mind as you strive to find that perfect ad copy.

• Ensure that your ads reflect the search query. When a consumer conducts a search, they are seeking out specific pieces of information. Make sure that your ads can speak to the consumer’s search query and show them how you can assist in helping them find their answers.
• Create granular ad groups to create a scenario where your ads are appropriate to both your keywords and the search query.
• Ensure that your ads are understandable. Jargon is ...