Developing Unique Selling Propositions
Why should someone buy from you instead of your competitor? That is one of the fundamental questions you need to answer about your business, as it should permutate your marketing efforts.
To visualize different unique selling propositions, it is easy to turn to the car industry. What is the first thought that pops into your mind as you read this list of cars?
- Porsche
- BMW
- Ferrari
- Lexus
- Subaru
- Volvo
Lexus, BMW, Porsche, and Ferrari are all luxury cars that will make a serious dent in your wallet. However, even among these cars there are differences in their unique selling propositions (USP). A Porsche can be driven off a lot and raced that same day. A Ferrari is a status symbol that stands out wherever it ...
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