Advanced Google AdWords™

Best Practices for Using Keyword Tools

Keyword tools do not tell you what keywords you should use; they give you keywords suggestions that you can choose to either use or bypass. However, using keyword tools is essential to researching the full breadth of keyword possibilities for your account. Keywords are thought processes, and everyone thinks differently.

• The AdWords Keyword Tool should be one of the first tools you utilize when you are conducting keyword research.
• Use the descriptive words and phrases section of the AdWords Keyword Tool when you have a list of words and would like suggestions based on that list.
• Use the website content section of the AdWords tool when you wish to extract data from a website. Try inputting your website, your ...