Understanding Keywords
Keywords are thoughts put into words. We search to find the answer to a question. Always remember that when you choose a keyword, you are telling a consumer that you can help them find the answer to their question.
When doing keyword research, you should always keep the searcher in mind. It’s their thoughts put into words that you want as keywords so your ad can be shown on a search results page.
Before we delve into the four main types of keywords, let us take a closer look at the scenario from Chapter 1 to see how any scenario can utilize these types of words.
Our searcher is sitting in his Chicago suburban house in January watching TV on a Saturday afternoon. Suddenly, his spouse calls up from the basement that there ...
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