Chapter 17: Step by Step: Create and Monitor Your AdWords Account
Throughout the last 16 chapters, we have examined best practices, research, and optimization techniques. The amount of choices you have with AdWords is a dizzying array of possibilities. In this chapter, we will simplify the process of starting and managing AdWords by examining how to create and optimize your account step by step.
Much of the information in this chapter is contained in other chapters. This chapter consolidates the myriad information into a single place you can refer back to as you are optimizing your accounts.
Chapter Contents
- Before You Create Your Account
- Creating Campaigns
- Optimizing Ongoing Campaigns
- Best Practices for Creating and Managing Your AdWords Account ...
