Chapter 13: Profitable Bid Strategies
Is your AdWords account making money or costing money? The only way to know is to first understand the goals that your marketing initiatives must accomplish for your company to be profitable. Once you have determined your goals, you then need to find a way to measure them. Only after these two steps have been accomplished can you start to decide how much you should bid.
There are different bidding techniques you can use to set bids, control costs, choose ad positions, and reach searchers by time of day and day of the week. Learn how to extract the proper data from AdWords so you can take the necessary actions to develop a successful AdWords account.
Chapter Contents
- Setting Your Marketing Goals
- Measuring ...
