Chapter 9: Understanding the Content Network
The content network is an often misunderstood aspect of Google AdWords. The content network will show your ads on non-search pages, such as news articles. As search page views are a small percentage of the Web, utilizing the content network can increase your advertising reach tremendously.
However, the content network uses different rules to display your ads than search. Users are in a different mindset when reading articles compared to when they are searching. Therefore, understanding how the content network works and how to reach your prospects is essential to creating successful content campaigns.
Chapter Contents
- What Is the Content Network?
- Creating a Successful Content Network Campaign
- Smart ...
