Chapter 7: Demystifying Quality Score
Quality score is the most important number in your AdWords account, as it has far-reaching effects on your Google AdWords success. This number can decide the fate of your account. Low quality scores can doom your account to failure. High quality scores can place your ad above your competitors while you pay less per click than they do. It is also the hardest number to quantify and try to improve across your entire account.
We will examine what quality score affects within your account and the factors that influence your quality scores. Finally, you will learn how to improve your quality score to gain a strategic advantage over your competitors.
Chapter Contents
- What Is Quality Score?
- Viewing Your Quality ...
