Chapter 6: Advanced Optimization Techniques
Once you have done the difficult part of choosing keywords and writing ad copy, you will start to see some results from your campaigns. Based on these, you can optimize your account in a few ways.
The first optimization technique increases traffic to your website. We will address how to gain more impressions and more clicks from them. Once you have visitors, learn how to gain more page views from them.
The second technique increases conversion rates. Learn techniques that increase these rates and address additional conversion types to help move visitors through the buying funnel.
Chapter Contents
- Optimizing for Traffic
- Optimizing for Conversions
- Best Practices for Advanced Optimization Techniques ...
