Chapter 5: Landing Pages That Convert Searchers into Buyers
Where should you send a searcher after they click your ad? The home page is rarely the best place. You have several options, and choosing the correct one will ensure that the visitor does not just view your website, but becomes engaged with it.
First impressions last a lifetime, and that fact is just as true for websites as it is for people. If your website is trustworthy, friendly, and easy to use, it can help set a good first impression so the visitor does not just look at your website, but eventually becomes a customer.
Chapter Contents
- Does Your Landing Page Answer the Searcher’s Question?
- Everything about Destination URLs
- Choosing Landing Pages That Increase Conversion Rates
