Chapter 3: Keyword Tools: Extracting Valuable Data from Google
Understanding where keywords fall into the buying funnel is critical. Choosing your keywords wisely and then measuring results will ensure the best chance of success for your campaigns. By starting with wide keywords and then moving to deep keywords, make sure you are directing your keyword research time into the proper areas.
After examining your site, competitors’ sites, search results, and internal site search, where do you go next to look for keywords?
There are a variety of tools available online that will help you discover new keywords.
Chapter Contents
- AdWords Keyword Tool
- Google’s Search-Based Keyword Tool
- Google Sets
- Google Trends
- Google Insights for Search
- Google Labs ...
