Glossary
A
account performance report An AdWords report that displays metrics for the entire account.
ad extensions Expand ad copy with additional information such as business locations. This information is stored within the campaign settings.
ad group A collection of one or more ads and one or more keywords and/or placements.
ad group performance report An AdWords report that displays metrics for each ad group.
ad performance report An AdWords report that displays metrics for each ad copy.
ad preview tool An AdWords tool that allows you to see search results in various locations.
ad rank The position of an ad in a search result or on a content network page. Ad rank is determined by the formula: ad rank = (max cost per click) × (quality score). ...
