About the Author

Brad Geddes has been involved in online marketing for more than a decade. Over the years he has provided a variety of services, the most common being usability, SEO, PPC, product development, product positioning, agency consulting, and affiliate marketing.

One of his trademarks has been demystifying the more complicated aspects of SEO, PPC, and Internet advertising through writing, speaking, and training. Rather than keep secrets, Brad prefers to educate readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Brad is not one to call himself an expert or guru. He prefers to educate marketers and let the results speak for themselves. Therefore, instead of writing ...

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