Index
Symbols
- (negative sign), in search query
& (ampersand), in URL
! (exclamation point), in ad copy
? (question mark), for query delimiter in URL
~ (tilde) search command, for finding keywords
+ (plus) sign, for important keywords
+1 button
A
A/B test
creating landing page for
for landing pages
Abandoned Cart Shoppers code
About.com
accessibility, for website
account. See AdWords account
account history, and Quality Score
account visibility
active cookies
numbers of
viewing in shared library
ad copy
adding phone number
address display in
associating with user intent
“best
best practices for writing
calls-to-action in
display URL
distinguishing features and benefits
efforts to improve
and expectation of searcher
format to start utilizing ...
