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Adrenaline Junkies and Template Zombies: Understanding Patterns of Project Behavior by Tim Lister, Peter Hruschka, Steve McMenamin, Tom DeMarco, James Robertson, Suzanne Robertson

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7. Mañana

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Photo by Mark Lisao (markldxb@gmail.com)

We all have windows of time within which we recognize that we need to start moving and keep moving to complete some work. Delivery dates beyond those windows create no sense of urgency, and therefore little motivation to act.

What if Paul Revere took his midnight ride through the villages and towns of Massachusetts shouting, “The British are coming! The British are coming! Sometime next year—I’m not exactly sure when or where, but next year, the British are coming!”[1]

[1] For those of you not familiar with American history and folklore, Paul Revere is said to have ridden on horseback through ...

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