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Adoption, Usage, and Global Impact of Broadband Technologies

Book Description

Broadband internet has the potential to profoundly impact science, business and society, while simultaneously transforming almost every aspect of everyday life. Because of broadband’s increasingly prominent role and presence, it is both appropriate and timely to understand the deployment and adoption of broadband technologies worldwide. Adoption, Usage, and Global Impact of Broadband Technologies: Diffusion, Practice and Policy contains a masterful synthesis of literature intended to enhance knowledge of broadband deployment, diffusion, adoption, usage and impact from the global perspective.  Including chapters from researchers with varied geographical, educational and cultural backgrounds, this book helps the reader to understand the differences in the adoption of broadband in different countries and examine comparative policy issues at national and international levels.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Editorial Advisory Board and List of Reviewers
    1. EDITORIAL ADVISORY BOARD
  5. Dedication
  6. Foreword
  7. Foreword
  8. Foreword
  9. Preface
  10. Acknowledgment
  11. Section 1: Country Analysis and National Policies
    1. Chapter 1: Still in Pursuit of the Fast Lane
      1. ABSTRACT
      2. INTRODUCTION
      3. A BRIEF HISTORY OF INTERNET ACCESS DEPLOYMENT IN SOUTH AFRICA
      4. PENETRATION OF BROADBAND IN AN INTERNATIONAL CONTEXT
      5. DRIVERS AND INHIBITORS OF LOCAL BROADBAND DIFFUSION AND ADOPTION
      6. A WARPED VIEW OF ‘BROADBAND’
      7. THE ‘RIPOFF’ RATIONALE
      8. GOLDSTUCK’S INTERNET HIERARCHY FRAMEWORK
      9. LIGHT AT THE END OF A DARK (UNLIT) TUNNEL
      10. CONCLUSION
    2. Chapter 2: Strategic Interaction under Asymmetric Regulation
      1. ABSTRACT
      2. INTRODUCTION
      3. THE ‘KIWI SHARE’ OBLIGATIONS
      4. THE ‘KIWI SHARE’ AND COMPETITIVE ENTRY
      5. THE ‘KIWI SHARE’ AND TECHNOLOGICAL CHANGE
      6. THE ‘KIWI SHARE’, REGULATORY THREAT AND STRATEGIC GAMING
      7. FUTURE IMPLICATIONS
    3. Chapter 3: Examining the Influence of Government Policy on Broadband Internet Access
      1. ABSTRACT
      2. INTRODUCTION
      3. A FRAMEWORK FOR ANALYSIS
      4. CONCLUSION
    4. Chapter 4: The Federal Communication Commission’s National Broadband Plan
      1. ABSTRACT
      2. INTRODUCTION
      3. THE FCC ANDTHE NATIONAL BROADBAND PLAN
      4. CONCLUSION
    5. Chapter 5: Broadband and Structural Separation from the Perspective of Transaction Cost Economics
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THE TELECOMMUNICATIONS MARKET AND STRUCTURAL SEPARATION
      5. THE DIFFUSION OF BROADBAND AND THE CHANGES IN MARKET STRUCTURE
      6. THE BROADBAND MARKET AND STRUCTURAL SEPARATION
      7. STRUCTURAL SEPARATION IN THE BROADBAND MARKET AND TRANSACTION COSTS
      8. CONCLUSION
    6. Chapter 6: Mobile Phones Like Any Other ICT?
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND: MOBILES PHONES AND OTHER ICTS FROM A SOCIO-CULTURAL PERSPECTIVE
      4. MOBILE TELEPHONY AND THE INTERNET IN THE CASE OF GREECE
      5. SOCIAL CULTURE AND MOBILE PHONES IN GREECE: EMPIRICAL REFLECTIONS
      6. CONCLUSION
  12. Section 2: Cross-Country Analysis and Global Perspectives on Policies and Strategies
    1. Chapter 7: The Effectiveness of Government Policies in Broadband Deployment
      1. ABSTRACT
      2. INTRODUCTION
      3. AN OVERVIEW OF NATIONAL INFORMATION INFRASTRUCTURE POLICIES
      4. EVALUATING THE EFFECTIVENESS OF GOVERNMENT POLICIES
      5. CONCLUSION
    2. Chapter 8: Best Practices and Strategies for Broadband Deployment
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. BEST PRACTICES AND STRATEGIES FOR BROADBAND DEPLOYMENT
      5. CONCLUSION
    3. Chapter 9: The European Research and Education Networks
      1. ABSTRACT
      2. INTRODUCTION
      3. THE PAN-EUROPEAN GÉANT NETWORK
      4. NATIONAL RESEARCH AND EDUCATION NETWORKS
      5. EC FUNDED RESEARCH PROJECTS SUPPORTED BY NRENS AND GÉANT
      6. CONCLUSION
  13. Section 3: Impact and Social Consequences of Broadband Diffusion
    1. Chapter 10: Toward Understanding U.S. Rural-Urban Differences in Broadband Internet Adoption and Use
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. ON-LINE CONSUMER ACTIVITIES
      5. PROCLIVITY OF RURAL-URBAN ON-LINE ACTIVITY
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
    2. Chapter 11: Information Communication Technology (ICT) for Rural Women’s Life in Bangladeshi Villages
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. FIELD RESULTS
      5. GPCIC PROJECT
      6. CONCLUSION AND FUTURE RESEARCH DIRECTIONS
    3. Chapter 12: The Application of Social Networking as a Marketing Platform to Young Adults
      1. ABSTRACT
      2. BACKGROUND
      3. RESEARCH DESIGN
      4. USAGE OF SOCIAL NETWORKING
      5. GOING VIRAL
      6. CONCLUSION
    4. Chapter 13: Consumer Usage of Broadband Internet Services
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. BROADBAND USAGE IN PORTUGAL
      5. CONCLUSION
  14. Section 4: Technological Advances and its Impact on Emerging Applications
    1. Chapter 14: Evolution in Broadband Technology and Future of Wireless Broadband
      1. ABSTRACT
      2. INTRODUCTION
      3. BROADBAND ACCESS AND ITS BENEFITS
      4. DATA
      5. BROADBAND DIFFUSION
      6. FUTURE ROLE OF FIXED AND MOBILE BROADBAND TECHNOLOGY
      7. TREND IN SUBSCRIPTIONS OF VARIOUS BB PLATFORMS AND FUTURE FORECASTS
      8. CONCLUSION
      9. Appendix 1
    2. Chapter 15: Strategic Moves Related to Broadband Diffusion on the French VoD and TV Market
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND: VIDEO ON DEMAND BUSINESS AND CONTEXT
      4. THE TWO PERIODS OF VOD: PRE-IPTV AND POST-IPTV
      5. CONCLUSION: COMPETITIVE AND REGULATORY IMPLICATION
    3. Chapter 16: Media Platform Competition
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORIES OF DISPLACEMENT EFFECTS
      4. 4. PLATFORM DISPLACEMENT EFFECT
      5. CONCLUSION AND DISCUSSION
  15. Compilation of References
  16. About the Contributors