Adobe® Target Classroom in a Book®

Acknowledgments

There are way too many people to thank given the space allotted! I have had the incredible pleasure of working with some of the smartest and most fascinating people and organizations around the world. The fun and amazing Offermatica family who opened my eyes to the power of optimization and the power a team can have when they collectively believe in something. My colleagues at Offermatica, Omniture, and at Adobe who are some of the brightest minds that I have ever met. My partners at Web Analytics Demystified who inspired me to take on this task and encouraged me along the way. And, of course, the many great clients and organizations that I have had the pleasure of working with.

I would like to also thank my loving family including ...