tal domain. And lest you think such artwork is rare or
refi ned, think again. We all see Illustrator artwork on
a daily basis. Just about every corporate logo in use
today has passed through Illustrator. Nearly every bag,
carton, or container you see at the grocery store comes
to you from Illustrator. Buying a new toy, computer, or
piece of sporting equipment? That box was most likely
designed in Illustrator. Movie posters, glossy magazine
ads, schoolbook illustrations, architectural renderings,
stamps, decals, DVD and CD cases, billboards, transit
signs, retail signage, bumper stickers, credit cards, gift
certi cates, crap you get from McDonalds, fragments
of screaming paper and colorful plastic buried in land-
lls the world over—in short, virtually every ounce of
still, single-page graphic commerce and public-service
labeling is to some extent a by-product of Illustrator
(see Figure 1-3). For better or for worse, Illustrator art-
work surrounds you.
Illustration versus Image
Illustrator’s main purpose is to create line art. Each
line, shape, and character of text is independent of its
neighbors. These independent elements are known as
objects. Illustrator describes each object using a basic
coordinate-based mathematical equation. (Fortunately,
Illustrator doesnt assail you with this math; it calculates the
equations in the background.) Because these equations describe
the course and contours of the object, they are sometimes called
vectors. Hence, Illustrator is said to be an object-oriented or vector-
based drawing application. Illustrator prints the lines, shapes, and
text by sending the vectors to a printer and letting (or helping) the
printer sort out the details.
Compare this approach to that employed by the more popular
Photoshop, which brokers in tiny colored pixels. Each pixel is a
perfect square, arranged adjacent to its neighbors like squares on a
checkerboard. The purpose of most of Photoshop’s vast collection
of functions is to adjust the colors of these pixels.
That’s great for digital photographs and continuous-tone artwork,
in which one color gradually transitions into another. But it also
means that Photoshop imagery is resolution-dependent. An image
contains a nite number of pixels. Print the image too large, and
the jagged transitions between one block of pixels and the next
Figure 1-3 .
Original antenna artwork from Ryan Burke;
original cantina artwork from Jozz.
Both from iStockphoto.com.
6
Lesson 1: Starting a Document

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